Does your website need an update? In today’s digital world, having a website is a necessity for any business. It’s not just about having an online presence, but it’s also about keeping up with the ever-changing technology and trends. If your small business website has not been updated in more than two years, it’s time to take action. In this blog, we will discuss why updating your small business website is crucial and how it can benefit your business.

1. Keep Up With Technology

Technology is advancing at a rapid pace, and if you don’t keep up, your website will become outdated. An outdated website can make your business look unprofessional and unreliable. Customers are more likely to trust a business that has a modern and updated website. Updating your website will not only make it look better, but it will also make it more user-friendly and accessible to your customers.

2. Improve User Experience With A Website Update

Updating your website can improve the user experience for your customers. If your website is not easy to navigate, customers will become frustrated and may leave your website. A well-designed website with clear navigation and relevant information will keep your customers engaged and more likely to stay on your website. Updating your website can also improve the loading speed, which is critical for the user experience. Slow loading speeds can lead to high bounce rates, which means that customers leave your website without exploring further.

3. Mobile Responsiveness

More and more people are accessing the internet through their mobile devices. In fact, mobile devices now account for more than half of all internet traffic. If your website is not mobile-friendly, you are missing out on a significant portion of your potential customers. Updating your website to be mobile-responsive means that your website will adjust to any screen size, making it easier for customers to navigate and use your website.

4. Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs). Search engines like Google are continually updating their algorithms to provide the best results for users. If your website has not been updated in more than two years, it may not be optimized for the latest SEO best practices. Updating your website can help improve your search engine rankings, which can lead to more traffic and ultimately more sales.

5. Website Update for Security

Website security is critical, especially for small businesses that may not have the resources to handle a data breach or cyber attack. Updating your website can help ensure that your website is secure and protected against potential threats. Updating your website’s software, plugins, and themes can help patch any security vulnerabilities that may have been present in the older version.

6. Brand Image

Your website is often the first point of contact that potential customers have with your business. An outdated website can make your business look unprofessional and unreliable. On the other hand, an updated website can help enhance your brand image and make your business look more professional and trustworthy. Updating your website with fresh content, modern design, and up-to-date information can help build your brand image and reputation.

In conclusion, updating your small business website is crucial to keeping up with the latest technology and trends, improving user experience, making your website mobile-responsive, improving SEO, enhancing security, and building your brand image. If your website has not been updated in more than two years, it’s time to take action. A well-designed and updated website can help your business stand out in a crowded market and attract more customers.

So you have an event coming up, and you had the clever idea to create an event page on Facebook. The only problem is you feel like your event page isn’t as successful as it could be. If this sounds familiar to you, it could be time for an intervention. Read on for a list of mistakes you might be making on your event’s Facebook page and ways to get around them:

 

1.You Give Long-Winded, Snooze-Worthy Status Updates

Status updates that are too long are a surefire way to make your audience lose interest. Instead, use your website and blog for longer posts, and on social media, keep information provocative, concise and to the point.

2.You’re Posting Way Too Often

Don’t feel the need to post repeatedly throughout the day. Do some experimenting to figure out when your target audience is most active, and once you determine this, schedule posts for that time.

3. You Neglected to Add Buttons for Social Sharing

To make your event more visible, you need to incorporate social media networks beyond Facebook as often as you can. The amount of retweets you get on Twitter, shares you get on LinkedIn, and likes you get on Facebook all have a direct impact on the perceived popularity of your event page.

4. You Failed to Use a Powerful Image

As the success of Pinterest has confirmed, we live in a world that is all about images. So, if you want your event page to be effective, you have to use effective images. Promotional posters and fliers are great to use as images. If you don’t have a lot of graphic design resources at your disposal, you should at least incorporate the logo of your company into the image.

5. You Held off on Hashtags

If you aren’t using hashtags on your event’s Facebook page, you’re making a big mistake. Hashtags allow information about your event to be easily accessed by the people you are trying to reach. Get the most out of the hashtag you’ve chosen by using it any time you’re promoting the event. Also, while your event is happening, you should ask those who are in attendance to use your hashtag to post interesting quotes and takeaways from the event.

6. You Didn’t Create the Event’s Facebook Page in Advance

As soon as you’ve got the event on your calendar, you should create the event’s Facebook page. The sooner you create the page, the higher your odds of exposing people to it, and the greater your attendance will be. To avoid confusion, give the event’s page the same name as the event. If your event is smaller in scale, Facebook also gives you the option of creating a private group.

7. You Forgot to Add Important Links

Unless you’re putting the right things on your event page, there is absolutely no point in creating one. On the event page, you should post a link to the event’s website, the registration/ sign-up page, and relevant press releases. Basically, you should think of your event’s Facebook page as if it was a contact form, and you should also be sure to include a call to action.

8. You Didn’t Attempt to Engage on Your Page

Interacting and engaging with your audience is crucial to the success of your event’s Facebook page. ‘Like’ the posts people in attendance create and comment on them. You can also initiate discussions on topics related to the event such as things to bring/ pack, interesting vendors, purpose for attendance, exciting giveaways for those in attendance, the event’s menu, etc.

9. You Put More Than One Event on One Facebook Page

If your company hosts more than one event, that doesn’t mean you should use one page to post all of these events. Rather, it’s much more effective to have a separate Facebook event page for each event you host. For example, CJ Pony Parts hosts several events, but each event is featured on its own individual Facebook event page.

10. You Didn’t Follow Up With Pictures and Posts After the Event

As soon as the event ends, you should post pictures, thoughts about how the event went, etc. This is great publicity, and it will make the people who missed out definitely want to be there next time!

 

If you’ve been making any of these mistakes on your event’s Facebook page, the good news is it’s not too late to fix them! Let us help create event pages that get noticed. Contact us today.

 

 

Digital Marketing Tips for Local Businesses

Local business digital marketing can be a very important strategy for many types of businesses. If your business is not national, then you need to go local. Not everyone knows how to make local business digital marketing work. If you learn a few tips and apply them to your local business, then you will have a leg up on your competition.

Have a mobile-friendly website.

Customers, who are looking for a local business digitally, usually do that search on their phone or mobile device. If your site is not optimized for mobile, not only will it be difficult for them to interact with your website, it will also be difficult for them to find your website in the first place. WABW Media builds websites that are responsive and mobile friendly.

Optimize your site for local search.

When you engage in local business digital marketing, you want local customers to find you both on mobile and desktop. In order for this to happen, you have to have a comprehensive search strategy. Make sure your website includes information about the local products and services you provide, your location and other relevant information that makes it easy for people to find you.

Have a clean, professional website design.

Local customers who are looking through websites trying to figure out where to spend their money are going to make a judgment about you based on how your website looks. In this day and age, there is no excuse not to have a clean, professional website design. You also want to ensure that you offer all the information they need to make a decision to purchase products or services from you.

Include your address and your hours of operation.

This seems like such a simple thing, but you don’t realize how many businesses forget to do this. Local customers want to know your hours of operation and your location. Include it clearly on your website – maybe on every page of your site. If you make it easy for people to find this information, then they’ll come find you.

Offer multiple contact methods on your website.

Many local businesses don’t seem to understand that they need to give people more than one way to reach them. Not everyone wants to call your business on the phone. Provide a phone number, social media accounts, a contact form, live chat, an email address or some combination of these so that people can reach you in multiple ways. It’s great for your local business digital marketing strategy.

Regularly post on social media and keep your audience in mind when doing so.

This may be a no-brainer but social media is essential for your local business digital marketing. You want to make sure that you post items that are interesting to your audience and relevant to your local business. Social media is a great way to target customers online. You have to post regularly to stay at the top of their minds. If you’re posting interesting and relevant content, it will keep people engaged and willing to interact with you. You may even consider social media ads to hit the right target market and add followers to your social media accounts.

Create locally optimized keywords.

When you work on keywords that are good for your industry, you should consider adding geographic location to them. If you’re a Mexican restaurant in San Diego, CA, make “Mexican restaurant San Diego, CA,” one of your targeted keywords. Targeting people who are looking for your type of business in your location is vital to your success. Make sure to include your relevant location in your keywords.

Contact us today for a free consultation. We can put together a solution to generate more business.

Like it or not, people do look at your follower numbers, which affects their decision to follow you. In addition, the more followers you have, the larger the potential reach and influence you have (provided those followers are real and relevant to your business).

There is no scarcity of posts and guides online about how to build social media followings, so what’s different about this one?

Simple: I’ve boiled it down to just nine essential tactics that meet the following requirements:

1. They build real followers (i.e., not bots and/or people who could care less about you and your business).
2. They are useful for marketing and business accounts without causing any potential damage to your brand reputation.

In my 10-plus years of experience in building effective social media presences both in-house and for major brand clients, these are the nine follower-growth tactics I recommend most. They are in no particular order, as which are best for any particular application will vary.

1. Follow Legitimate, Relevant Accounts

To get followed, you must first be a good follower. Finding and following accounts of real people and businesses who are relevant to your business is a first essential step to building your own following, and is a necessary base to make several of the other tactics listed here effective.

In some cases just doing this will get you followed back by some of these users, especially if your profile is completely filled out and your feed is full of valuable and relevant posts.

But more importantly, following good, active accounts in your business vertical will give you a base of people with whom to interact, which as we’ll see below has value in several different ways for follower growth.

WABW Media Group can help you create a list of influencers that have a positive follow-to-following ratio.

2. Have Something to Show & Share

If you want to be worth following, there has to be some “there” there. You have to have some substance to your profile.

Your best followers will be people who take the time to check out your profile before following you. They’ll want to see that there’s something worth following.

Make sure you have all of the following:

A complete profile. Fill in every field that applies to you. On most social networks you should try to make your bio tell a story. Intrigue visitors into following you. On Twitter, where your bio space is limited, use keywords that you want to be found for. Also, have an attractive, close up head shot (preferably shot by a professional) and a relevant cover image.

A valuable feed. Make sure your feed/timeline is always showing recently-shared, valuable content. Some careful users will browse a little way down your feed to makes sure your active and that they won’t be getting junk if they follow you. For social networks that allow a pinned post (a post that stays “sticky” at the top of your feed), make sure you always have your latest, most valuable piece of content pinned.

3. Be Active & Engaged

Of course “be active and engaged” is the number one tip anyone gives in any social media tip post, but it really is critical to building a valuable following of real people.

Social media users are tired of link feeds. Commenting on and resharing the posts of others quickly demonstrates that you’re not a bot, and that you’re present on the network.

Whenever possible, don’t just reshare someone else’s post, but add a remark as to why you’re sharing it, and tag the original poster. On Twitter, do this using the Quote option when retweeting. Being active in the social threads of others, especially influencers, also exposes your value to new people, and can gain you followers also.

4. Post Opinions, Data, News & Trends

Have you noticed that when you post something that gets widely reshared, it almost always gains new followers. Pay careful attention to the kinds of social media posts that get those shares.

The kinds of posts that tend to increase your exposure and therefore lead to new followers fall into these groups:

1. Opinions. Expressing a strong opinion about an issue that matters to your audience can be risky, but it can also gain a lot of engagement, sharing, and exposure. When I first posted my stance that social media signals are not a direct Google ranking factor it was considered heresy by some, but I was careful to back my claim with careful reasoning and evidence. That post, written three-and-a-half years ago, has become my most widely shared, and I’m pretty certain has been responsible for many of my social followers.
2. Data. People respond strongly to data that either backs up their beliefs or challenges them. They’ll share those things either way, and if you’re the originator of the data, and do so on a regular basis, they’ll want to follow you to not miss out. Christopher Penn is an excellent example of the power of a data originator on social media.
3. News and trends. If you can become a good source for breaking news important to your industry, people will want to follow you to not miss out on what’s happening. Barry Schwartz has created amazing opportunities for himself simply by monitoring important sources in the search industry and being one of the first to break new stories.

5. Post Frequently, But Appropriately

The hardest truth about social media is that no matter how popular you become, if you stop posting and engaging you’ll be forgotten in no time.You’ve got to maintain a regular presence, but you also don’t want to overdo it.

There isn’t any hard rule of thumb for posting frequency, but generally post less frequently on networks where the newsfeed is heavily controlled by an algorithm (Facebook, LinkedIn) and more frequently where it’s more “real time” (Twitter). The pace of gaining new followers tends to rise and fall with the ebb and flow of my posting regularity.

6. Rally Your Subscribers

If you have an email list that you regularly send content to (and you should!), include your primary social media links in your newsletters. And every so often make a special appeal for people to follow you there.

People who think enough of you and your content to open your emails will probably gladly follow you on social media.

7. Use Hashtags

You may not use hashtags as often as often as you should, but when used correctly on networks where they are valued (such as Twitter and Instagram) there is often a gain of new followers.

Always look before you leap with a new hashtag. Search for it on the network and make sure it isn’t being used for something you wouldn’t want your brand associated with. WABW Media Group can help you find the right hashtags for each of your posts.

These are not “hacks.” They won’t necessarily blow up your social followings overnight.

However, these tactics will put you on a solid foundation and trajectory for long-term, sustained growth. More importantly, they will give you a following that will actually benefit you and your business.

Why invest time and effort in building a following for any other reason? Don’t have the time to do all this things to improve your social following? Contact us and speak to a social media marketer to develop a solution that will work for your business.

There has been a ton of back and forth about how social media marketing impacts SEO and whether social profiles and posts can positively affect organic search rankings and visibility.

Despite Matt Cutt’s famous 2014 video, in which Google’s former distinguished engineer refuted the idea that social signals were part of the ranking algorithm, the debate regarding the importance of social media to SEO has only continued in our industry. Google, more than Bing, denies that Facebook and Twitter posts and popularity are direct search ranking factors.

While we’ll respect what these top search engines have to say on this subject, it’s still undeniable that a proper social media strategy – both paid and organic – is critical to help increase your rankings and overall search visibility over time.

Let’s look at three ways you can include social media into your SEO campaigns to drive better results.

1. Social Media Marketing = Brand Building

The buying process is often a lengthy one, especially when buyers are making decisions on service-based offerings or high-ticket item products like luxury goods.

These types of consumers and business customers do their research online and do it well. In fact, many times they might start searching right in a social network, whether it’s Facebook, Twitter, YouTube, Pinterest, Instagram, or LinkedIn.

The brand equity and strength behind what the company is selling is what ultimately converts consumers. After all, people buy for two simple reasons: trust and likeness of a person or a brand.

Making your social brand stand out involves several factors in a social media campaign. Enhancing your strategy will likely support your SEO efforts.

Here are a few things you can improve:

Design of the identity and the brand that supports the brand intent.
Messaging around the brand to support the brand promise and target language.
Making an ongoing commitment of original brand content creation and delivery.
Creating a community of advocates by engaging them with branded content and contests.
Social media marketing, when developed and managed correctly, can create such brand trust. This means that companies must consider the creation and nurturing of their social brands as something critical to how their target finds them and buys from them.

When a target customer engages with a brand well in social they will inevitably either go to the company site multiple times, refer other people to the company social profiles and pages, or both.

Because people know you from social, they will also search for your brand from search engines – essentially that means you’re generating demand. The more demand you generate, the more important your brand will appear to search engines and the better you will rank over time.

The brand building in social is an important piece of a long-term SEO strategy.

2. Social Profiles Show up in Organic Search Results

There are instances when people look up other people’s names instead of companies on Google.

This is how we know to do business with someone. This can be anyone from a salesperson to a CEO.

Does your LinkedIn profile pop up first? If so, most searchers will click on your profile.

If the user sees that your profile is unused with no information, they might go back to Google or even stay on LinkedIn and find your competitor to give their business.

This is also the case, of course, for businesses. Meaning that your company social pages, both corporate as well as those for local stores, are that important.

This is where having a solid social strategy, along with active and appropriate management of those profiles and pages, come in.

What can you do?

Have a full, completed, current profile for each social channel where your brand lives. This means updated imagery, photos, videos, contact information, calls to action, and ongoing varied content.
Understand that the reputation of you and your company in social media can be traced back to search queries (or not). Meaning if you do a great job managing comments and positively interacting with your (or your company’s ) fans and followers, you get to build a good reputation in social. This can then help grow the shares of your content, gain new followers, and generate click backs to your site, consequently benefiting SEO. Never mind that Facebook posts and Twitter profiles aren’t direct Google ranking factors. The sites themselves are ranked – and that traffic to a well-designed site for user experience can boost site stickiness and repeat visits.
Have your social profile settings set for success and understand how each channel works.
You want to make sure if you allow others to write on your timeline, for example, that the message will be monitored and managed.
If you’re a retailer with many locations, make sure that you are using the location function on Facebook or on YouTube. On Pinterest, make sure you have the appropriate Boards or Playlists that complement your SEO strategy.

3. Social Networks Have Search Engines, Too

People search within the social networks.

Since many of you are business professionals, let’s talk LinkedIn. Have you reviewed your stats to see how LinkedIn members discovered your profile? Over 50 percent of views, on average, come in from LinkedIn’s search tool.

How well have you optimized your LinkedIn profile? Did you know that your skills, and those related keywords, drive the visibility of your profile in LinkedIn search?

Here’s one simple thing you can do this week: go review your LinkedIn profile. Assess your skills and related keywords across each section – your headline, summary, experience, and so forth.

Optimize your profile for targeted LinkedIn searches. When people view your social profile or your company profile time and again, inevitably they will visit your website.

Of course, if you have done a great job with on-site SEO they will return or share your site pages, helping your overall SEO rank.

Contact us today for a free SEO Consultation.

A survey from 9to5Google suggests users prefer Accelerated Mobile Pages (AMP) over regular content.

The survey poses the question: “Are you more inclined to click on an AMP link than a regular one?”

With nearly 1500 respondents at the time of this writing, over 50% say “Yes, I prefer the stripped down versions of websites when reading something.”

Other responses include:

No, if I want to read something, I will open the link whether it’s AMP or not – 24%
No, I prefer loading the entire website – 13%
Yes, but only when my device is using mobile data and I don’t want to load a full website – 9%
Other – 2%
As with any survey, interpret the results how you will. On one hand, it could mean many users prefer to click on an AMP link when they see one.

On the other hand, it could mean people who have an affinity toward Google prefer AMP – a technology championed by Google.

To that argument, I would point toward the r/Google sub-Reddit, a community that complains about AMP more often than not.

In any case, I thought this was a survey worth drawing attention to. There have been many surveys about how SEOs feel about utilizing AMP technology, but a noticeable lack of surveys about how the end-user actually feels about viewing AMP content.

Are you more likely to click on an AMP link versus a regular link?

Search engine optimization (SEO) isn’t just about implementing on-page technical best practice. You also have to be aware of how off-page methods can affect your website’s visibility, this includes social.

Technically speaking, social media is a communication medium and therefore cannot improve organic search rankings. However social must work in conjunction with your content and SEO strategies in order to raise your site’s profile and traffic.

Social media can help increase new visitors and maintain returning visitors. If you publish engaging, informative articles and posts on your social channels, then you are increasing trust, which encourages returning, loyal customers.

Although Google has denounced the idea that there’s a social signal analysis, they have confirmed that social media pages are crawled and considered like any other page on the web. Bear in mind that Tweets are now indexed by Google and this can increase brand visibility and further impact awareness and brand searches.

Whatever the situation is with the major search engines, marketers still need to know how to get the maximum effectiveness from social. WABW Media Group can give you the best insight and practical guidance on Twitter, Facebook, Google+, LinkedIn, Instagram, Snapchat or any number of upstart niche social networks you haven’t explored yet.

Find out just how affordable good SEO and Social Media Marketing can be! Contact us today by email or phone 817-292-5208.

There’s no question that online presence is a must for your business. The majority of customers go online to find businesses, contractors, and other services before they go anywhere else. It used to be enough to have a decent website, but now you must not only have a great and optimized website to be found, but you must also participate in social media. Social media outlets like Facebook, Twitter, and Instagram are a great platform for people to catch up and waste time, but they are also one of the premiere platforms for businesses as well.

You understand that social media is important for your business, so what sites should you be on? Let’s learn more about finding the right type of social media channels for your business.

WHICH SOCIAL MEDIA CHANNELS ARE RIGHT FOR YOUR BUSINESS?

In the early days of social media marketing, the strategy for most businesses was to create a Facebook page and give away stuff for people to like that page but the game has changed. There is no foolproof or 100% effective way to utilize social media for maximum ROI, but there are some methods of figuring out how to give your social pages a boost.

GO WHERE YOUR CUSTOMERS ARE

Facebook is the most popular social media platform with over one billion users, but that doesn’t make it the best. The idea of social media is to go where your potential customers are. For example, a boutique flower shop might do alright on Facebook, but will likely do better on Pinterest or Instagram where a local carpet cleaning service would work out well on Facebook. Figure out where you customers are, and move from there.

WHAT DO YOU WANT TO GAIN FROM SOCIAL MEDIA?

Do you want to get more people inside of your store? Do you want to promote a dialogue about your industry? Do you just want people talking? Social media is different than traditional advertising and marketing because ROI is not always the #1 goal. Make your goals and work on a strategy and platforms to fulfill those goals.

DO WHAT YOU’RE GOOD AT

If you can’t make high-quality videos, don’t go on YouTube. If you’re not the best content writer, try Twitter. The idea behind social media is high-quality content that will help your entire online presence so don’t put out low-quality content or posts that will turn people away.
In the end, you will have to play around with different social media channels to figure out what works for your business. Keep a book on your social media campaigns and meet with an SEO or social media marketing service to put a plan in place for your business and its social media.

Contact us today for a free consultation

Re-posted from CodeBoxr.com, post written by : Sabuj Kundu

There is NO doubt that Responsive Web Design is very important for today’s webdesign point of view.

Smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience. Before the spread of mobile devices with advanced web-browsing capability, web designers had only one primary challenge to deal with keeping the same look and feel of their websites. However, interacting with websites on smartphones and tablets is not the same as doing that on a desktop computer monitors. Factors such as Click versus Touch, Screen-size, Pixel-resolution, support for Adobe’s Flash technology, optimized markup and many more have become crucial while creating websites with Responsive Design.

If SEO is a core component of your digital marketing strategy, having a mobile–friendly website is becoming essential. Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

What is Responsive Web Design?

Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience — ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones).

Smart Device Ready Design
The designer creating a Responsive Design should ensure that the website’s navigation elements, screen-layouts, text, images, audio/video players and other UI elements re-adjust themselves on a variety of devices. Thus, one need not spend extra time and money in creating and maintaining one “mobile-site version” and another “desktop-site version” of her website.

Now, having understood what is Responsive Web Design, let us Check the advantages and why Responsive Design is important while creating websites.

Advantages of Responsive Design

1. Super Flexible

Responsive web design sites are fluid, meaning the content moves freely across all screen resolutions and all devices. Both the grids and the images are fluid. Just as a liquid spreads out or draws in to allow its content to fill an allotted space and retain its appearance, responsive web design’s fluidity achieves the same result with website content on a device screen.

2. Excellent User Experience

While, content is king and discover ability of content are foremost success metrics, it is the user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime. Thus, responsive web design is about providing the optimal user experience irrespective of whether they use a desktop computer, a smartphone, a tablet or a smart-TV. Responsive web design accommodates the busy professional during the day and the wide-awake college student needing access to your site anytime. No scrolling or resizing is needed for any visitor to access your website from their favorite device.

3. Cost Effective

The advantages of having a single site that conforms to the need of all devices are significant when compared to having two separate websites. One website costs less than two, and the savings can be substantial. Sites designed solely for mobile device traffic don’t offer the advanced navigational techniques found in traditional websites, and they also require the user to maintain two separate web addresses for your site. This is inconvenient for most people and can cause them to check out the competition’s website. Responsive web design enhances SEO efforts by having all your visitors directed to a single site no matter what they prefer to use as a device.

4. It is Recommended By Google

With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.

Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site. Take for example a mobile user who shares content from a mobile site with a friend on Facebook who then accesses that content using a desktop, which results in that user viewing a stripped down mobile site on their desktop. This creates a less than optimal user-experience, and because of the large emphasis Google is now placing on user-experience as a ranking factor, this is essential to take into account with regards to SEO.

5. Very Easy to manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site. That being said, there are benefits to having a mobile-specific SEO strategy, such as optimizing for keywords that are more likely to be searched when someone is on their smartphone. For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. However, a separate mobile site is not a requirement for a mobile SEO strategy, and there’s no reason why mobile-specific keywords can’t be incorporated into a responsive design site as well.